New European Distribution with First Steps Holland BV

BooginHead's exclusive importer for Europe

Issaquah, Washington, Oct 15, 2019 – BooginHead is thrilled to announce a new partnership with First Steps Holland BV, BooginHead’s exclusive importer for all of Europe.

“After meeting with First Steps Holland at Kind und Jugend in Cologne this year, with their success and bespoke process of bringing USA-based brands to European retailers and consumers, we knew instantly they were the right partner for us and aligned with our aspirations,” says Director of Sales Katie Butcher. “We’re thrilled BooginHead’s top selling PaciGrip® and all our feeding product solutions will finally be made available to the European market. We couldn’t be happier to make this leap across the Atlantic with First Steps Holland BV.”

First Steps Holland BV was founded in 2005 as a distributor for several major brands of accessories for babies, children, and parents. They supply many great products to chain stores across Europe and small, independent retailers alike.

BooginHead is woman owned and operated, founded by Sari Davidson in 2007. In 2019, BooginHead claimed the #1 spot in the Pacifier Accessories category in the United States with 34% market share with their best-selling PaciGrips, PaciPals, and Teether Blankets. BooginHead helps busy parents Get a Grip® on Parenthood with Stylish Baby Essentials.


If you would like more information or if you are a retailer and want to bring BooginHead into your store, please contact Edwin Katerberg at First-Steps Holland at +31 71 7502460